With this launch, Porter forays into the state of Kerala ensuring hassle-free logistics services
March 16, 2023
Porter, a home-grown logistics startup, has forayed into the state of Kerala with the launch of tech-enabled logistics services in Kochi. The diversified logistics platform will ensure hassle- free, efficient and secure goods movement within the city. The company is onboarding local driver partners for its on-demand 3-wheelers services in the first phase, while it plans to introduce other vehicle categories including 2-wheelers in the coming months.
The change in global supply chains has made firms strategise their operations to provide efficient last-mile delivery, which has led to an increase in logistics demand in tier-II and tier-III cities including Kochi. This demand will directly impact the requirement for more capital investments and human source acquisition. With the launch in Kochi, Porter’s entry into the market will be an opportunity to provide relevant jobs to gig workers, especially those who own their own vehicles (i.e., mini trucks) or are considering purchasing one. This drives the state as a potential hub of employment generation.
The 8-year-old start-up focuses on an empathetic approach in its policies and is committed to ensuring financial stability for its workforce through a consistent flow of income. Porter offers a flexible work model that does not compel driver partners to work in a full-time job role. Instead, driver-partners can earn money while enjoying the flexibility of choosing their own hours at their convenience. Entering the Kochi market will open new growth opportunities for driver-partners and customers as Porter facilitates the matchmaking process between the two. The company will be looking at substantial marketing investment in the initial year of the launch through OOH marketing, campaigning etc.
March 16, 2023
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